ShockYard Is Owned and Operated By...
Laura Vineyard (she/her) is the Executive Director of the Body Positive Fitness Alliance with a B.A. from Oberlin College (2005) and a Ph.D. from Indiana University (2013) in the Biological Sciences. She received her ACSM-certified personal training certification in 2013. She has over ten years of experience coaching and training both new exercisers and seasoned athletes. Teaching clients new skills is her greatest passion. Laura's favorite athletic accomplishment is skating with Bleeding Heartland Roller Derby at the Women's Flat Track Derby Association's Division 1 Playoffs in 2013 (http://indianapublicmedia.org/arts/flatliners-heart/ ).
Proud Member of the
Body Positive Fitness Alliance
Fit2point0 Professional Community!
Body Positive Fitness Alliance (BPFA) is a professional development organization for fitness professionals.
Our vision is to transform the health and fitness industry into a space that is welcoming and inclusive for all bodies.
Our mission is to provide educational resources and community-based learning united around a common goal of equitable access to exercise and body positivity for all people.
Our vision is to transform the health and fitness industry into a space that is welcoming and inclusive for all bodies.
Our mission is to provide educational resources and community-based learning united around a common goal of equitable access to exercise and body positivity for all people.
At ShockYard we like to say that we're a Social Club with Workouts. We love pursuing fitness through positive community-driven experience. We believe fitness should be fun, empowering, and accessible to all.
In a Nutshell...
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High-five enthusiasts
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Lifting stuff with friends
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Coach Laura is a Proud SuperfitHero Brand Ambassador
We are proud members and supporters of the LGBTQAI community!
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Roller derby is what inspired and empowered Laura with the help of her wife, Casey, to become a trainer and small business owner. Check out this video to learn a little more about this sport that's sweeping the globe and the powerful impact it has on people's lives!
Training Philosophy
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At The ShockYard, we focus on body-positive, eight-neutral, functional movement training. This means creatively using simple equipment and body-weight exercises to specifically address the goals of our clients in an empowering atmosphere. Our mission is to educate our clients to use their whole bodies with good form and technique so they can apply that knowledge to life outside our facility.
Benefits of functional movement training Efficient! Free-weight exercises typically require core stabilization, which means getting more work in for the same amount of time! Realistic! Practicing movements that are relevant to daily life! Fun! As they say, variety is the spice of life. Small equipment can be used in countless ways, so workouts are always new! |
What is body-positive fitness?
People are often intimidated by gyms because there is a common misconception that one must look a certain way and have a certain amount of expertise before one may participate. Additionally, many gyms further alienate people by emphasizing potential body-image insecurities and attempting to capitalize on internalized feelings of shame. (For example: Join us and lose 21 pounds in 21 days so you can wear a bikini this summer!) At ShockYard, we are passionate about building an empowering community-driven atmosphere that celebrates what our bodies can do (rather than just how they look) and the achievements we make along our respective journeys.
People are often intimidated by gyms because there is a common misconception that one must look a certain way and have a certain amount of expertise before one may participate. Additionally, many gyms further alienate people by emphasizing potential body-image insecurities and attempting to capitalize on internalized feelings of shame. (For example: Join us and lose 21 pounds in 21 days so you can wear a bikini this summer!) At ShockYard, we are passionate about building an empowering community-driven atmosphere that celebrates what our bodies can do (rather than just how they look) and the achievements we make along our respective journeys.
ShockYard Supports All Athletes of All Genders
Alongside the Body Positive Fitness Alliance, we stand in solidarity with intersex, transgender, non-binary, and gender-expansive athletes. We believe that if a competition is divided into men’s and women’s divisions, individuals should participate in whichever gender division they most closely identify with. “Sex testing” athletes is an undue burden to the participants in question and promotes a hostile culture in sports.
If you would like to learn more about this policy, please check out the full statement at BPFA's website.
If you would like to learn more about this policy, please check out the full statement at BPFA's website.
Directions
To the Interwebs!
Due to COVID, ShockYard is strictly an online fitness community. Therefore, we're anywhere you need us!
Due to COVID, ShockYard is strictly an online fitness community. Therefore, we're anywhere you need us!
Hours
By Appointment
At ShockYard we know we are not equipped to address every element of a client's needs when those needs fall outside of our scope of practice.
We know lots of smart professionals businesses and professionals
that we recommend for their commitment to sane practices and body-positivity.
Please contact us for recommendations!
that we recommend for their commitment to sane practices and body-positivity.
Please contact us for recommendations!
Contact Us
ShockYard and BPFA in the News
Roller Derby On Demand Profile - Bombshell Shock and Shock ‘n Roll
Honoring the Body with Body-Positive Fitness
Old Colony Memorial Guest Column: 7 Essential Steps for New Year's Resolutions, Jan 2016.
Mass Attack Roller Derby Finds a New Home
Body Positive Fitness Alliance Profile on ShockYard
Body Positive Fitness Alliance Profile of Our Awesome Client Marie!
Co-owner, Laura Vineyard, named one of Cape & Plymouth Business Magazine's 40 Under 40 Awards for 2015.
Profile of The ShockYard in the Old Colony Memorial
Winners of one of South Shore Young Professionals 2014 Local Business Grants
South Shore Living Magazine's Best Boot Camp 2014
A feature on our roller derby boot camps by PACTV
Cape Cod Sunday Journal
Roller Derby Bumps and Bruises with The Real Cape
Old Colony Memorial Guest Column: 7 Essential Steps for New Year's Resolutions, Jan 2016.
Mass Attack Roller Derby Finds a New Home
Body Positive Fitness Alliance Profile on ShockYard
Body Positive Fitness Alliance Profile of Our Awesome Client Marie!
Co-owner, Laura Vineyard, named one of Cape & Plymouth Business Magazine's 40 Under 40 Awards for 2015.
Profile of The ShockYard in the Old Colony Memorial
Winners of one of South Shore Young Professionals 2014 Local Business Grants
South Shore Living Magazine's Best Boot Camp 2014
A feature on our roller derby boot camps by PACTV
Cape Cod Sunday Journal
Roller Derby Bumps and Bruises with The Real Cape